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Price-to-Sales Ratio

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Income Statement, Most Recent Stock Price

Price-to-Sales Ratio = Price per Share / Annual Sales Per Share

Much like P/E or P/B, think of P/S as the price you'll pay for $1 of sales. If you are comparing two different firms and you see that one firm's P/S ratio is 2x and the other is 4x, it makes sense to figure out why investors are willing to pay more for the company with a P/S of 4x. The P/S ratio is a great tool because sales figures are considered to be relatively reliable while other income statement items, like earnings, can be easily manipulated by using different accounting rules.

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